TRAFFIC SOURCES
Acquisition Channels
- Facebook Ads: "$9/mo Botox" hook, GLP-1 weight loss transformations, T-Shape body contouring results
- Instagram Ads: Before/after reels, treatment process videos, "$9 Botox" scroll-stoppers
- Google Ads: "Botox near me", "GLP-1 weight loss", "body contouring", "metabolic testing"
- TikTok Ads: "$9 Botox - not clickbait" viral-style content, weight loss journeys
- Organic/SEO: Blog content on GLP-1, metabolic health, anti-aging
- Referrals: "Bring a friend, both get a free service upgrade"
Clicks / Submissions
LANDING PAGE
Multi-Offer Funnel
$9/mo
Botox Membership Special
- Primary Hook: "$9/mo Botox Membership - Yes, Really." (loss-leader to acquire clients)
- Secondary Offer: T-Shape 2 Body Contouring - Free Consultation
- Tertiary Offer: GLP-1 Weight Loss Program - "Lose 15-20% Body Weight"
- Social Proof: Google reviews, transformation photos, provider credentials
- Form: Name, phone, email, "Which service interests you most?"
- Urgency: "Limited $9/mo memberships available - enrollment closes [date]"
Lead Captured + Tagged by Interest
SPEED TO LEAD
Instant Response (TVAA Team)
3 SMS + 1 Email + 1 Call
- Instant SMS: "Hey [Name]! This is the TVAA team! So excited you're interested in [service]. Let's get you scheduled - when works best this week?"
- Instant Email: Welcome email tailored to interest (Botox menu / T-Shape info / GLP-1 program details / metabolic testing overview)
- +5 min: Follow-up SMS - "[Botox]: Our $9/mo deal is real - let me explain how it works!" / "[GLP-1]: Most clients see results in the first 4 weeks"
- +5 min: Call attempt (double-dial if no answer)
- Missed Call Text-Back: "Sorry we missed you! Text back and we'll get you on the calendar"
Nurture Begins (Interest-Based)
AGGRESSIVE NURTURE
7-Day Interest-Based Booking Sequence
11 SMS + 7 Emails
- Day 1: 3 texts (value prop for their interest, social proof, booking push) + double-dial + welcome email
- Day 2: AM text (education) + PM text (testimonial) + email
• Botox track: "Here's how $9/mo works" + savings calculator
• GLP-1 track: "Week-by-week weight loss timeline"
• T-Shape track: "How T-Shape 2 melts fat in 1 session" - Day 3: AM text + PM text + email (deeper education + FAQ for their track)
- Day 4: Text (limited availability) + email (before/after gallery for their service)
- Day 5: Text (cross-service tease) + email (metabolic testing tie-in)
- Day 6: Text (bonus add-on if you book today) + email (provider credentials + trust)
- Day 7: Text (final push - "your special rate expires") + email (last chance + transformations)
BOOKED?
YES -> Pre-Appointment
NO -> 90-Day Nurture
Appointment Set
SHOW RATE SEQUENCE
Pre-Appointment Confirmation
5 SMS + 2 Emails
- Instant: Booking confirmation + calendar invite + service-specific prep guide
- -48 hrs: Email - skeptic story: "I thought $9 Botox was too good to be true..." / "I was scared of GLP-1 side effects..."
- -24 hrs: SMS reminder + prep instructions
• Botox: "Avoid blood thinners 24hrs before"
• GLP-1: "Bring list of current medications"
• T-Shape: "Wear comfortable clothing" - -24 hrs: Email - directions, parking, what to expect, arrival checklist
- Morning of: "See you today at [time]! We're excited to start your transformation"
- -3 hrs: Final confirmation + "Reply YES to confirm"
- Push incentive: "Show up today and get a complimentary skin analysis!"
SHOWED?
YES -> Treatment
NO -> No-Show Recovery
Client Arrives
SERVICE DELIVERY
Consultation + Treatment
- Check-in: Intake form, health history, goals discussion, before photos
- Consultation: Personalized plan based on interest track:
• Botox: areas of concern, unit count, membership sign-up
• T-Shape 2: target areas, treatment plan (usually 4-6 sessions)
• GLP-1: metabolic testing, BMI, medication consultation
• Metabolic: RMR test, body composition, personalized plan - Treatment: Service delivery + education on complementary services
- During treatment: Cross-sell conversation: "Have you considered adding [X]?"
- Checkout: Rebook, membership sign-up, referral card, Google review QR code
Treatment Complete
POST-TREATMENT
Follow-Up & Retention Sequence
8 SMS + 5 Emails
- Day 0: "Thank you for coming in! How are you feeling? Any questions?"
- Day 1: Service-specific check-in:
• Botox: "Don't rub the area - results peak at 2 weeks!"
• T-Shape: "You may feel warmth in the area - totally normal"
• GLP-1: "How's your appetite? Remember to stay hydrated" - Day 3: Email - detailed aftercare + "what to expect this week"
- Day 5: SMS - "Would you share a quick selfie/progress pic? We'd love to see!"
- Day 7: SMS + Email - Google review request with direct link
- Day 10: SMS - cross-sell based on treatment received
- Day 14: Email - membership pitch (if not already a member) OR membership upsell
- Day 21: SMS - rebook reminder based on treatment cadence
- Day 28: Email - progress check + next treatment recommendation
MEMBER?
YES -> Member Nurture
NO -> Conversion Seq
Membership Active
MEMBERSHIP
Ongoing Member Nurture
Monthly: 2 SMS + 1 Email
- Billing Day: "Your monthly Botox session is ready! Book your appointment"
- Mid-month: Member-exclusive offers (discounted T-Shape, GLP-1 bundle pricing)
- Monthly email: Treatment history, savings tracker, new service previews
- Quarterly: Member appreciation - complimentary add-on or service upgrade
- Upsell Cadence: Monthly cross-sell rotation: T-Shape -> GLP-1 -> Metabolic -> repeat
- Annual: Loyalty reward + renewal incentive
Revenue Expansion
QUARTERLY CAMPAIGN
Fast Cash: Total Transformation Package
8 SMS + 5 Emails over 7 Days
- Package: "Total Transformation" - 12 mo Botox Membership + 4 T-Shape Sessions + Metabolic Test + 3 mo GLP-1
- Price: $3,497 (normally $6,000+) - 5 spots only
- Day 1: Announcement text + email with full package breakdown + transformation stories
- Day 2: Before/after testimonial + "4 spots left"
- Day 3: Email - deep-dive: why combining Botox + body contouring + weight loss = 3x results
- Day 4: SMS - "2 packages claimed in the first 48 hours"
- Day 5: Email - payment plan option ($875/mo x 4 or $292/mo x 12)
- Day 6: SMS - "Final 2 spots" + bonus: free skin analysis + consultation
- Day 7: SMS blitz - "Closing tonight at midnight - this package won't come back"
PAST CLIENT PATHS
Ongoing Revenue Maximization
- Reactivation: Dormant 90+ days -> 40% comeback campaign
- Cross-Sell Ladder: $9 Botox -> T-Shape 2 -> GLP-1 -> Metabolic Testing -> Total Transformation
- Referral Program: "Refer a friend" -> both get free service upgrade
- Seasonal Campaigns: New Year body reset, summer slim-down, holiday glow-up
- GLP-1 Retention: Monthly check-ins, dosage adjustments, progress tracking
- Metabolic Re-Test: "Time for your 90-day metabolic re-test - see your progress!"