Traffic Acquisition
TRAFFIC SOURCES
Multi-Platform Content Engine
- Instagram @nursefriendatx: IV therapy reels, fertility injection day-in-the-life, client wellness transformations, "Nurse bestie explains" series, story polls ("Would you do NAD+ at home?")
- TikTok @nursefriendatx: Short-form: "What your nurse friend wants you to know about IVF injections," myth-busting IV therapy, GLP-1 education, behind-the-scenes mobile visits
- Facebook Ads: Targeted campaigns — Women 25-50 Austin, interests: fertility, wellness, weight loss. Carousel: "3 reasons Austin women choose at-home IV therapy"
- Google Ads: High-intent: "mobile IV therapy Austin," "at-home fertility injections Austin TX," "semaglutide near me Austin"
- Referrals: Active client referral program + fertility clinic partnerships + OB/GYN referral network
- Google Organic: Blog content targeting "IV therapy benefits," "IVF injection tips," "NAD+ Austin," "nurse-led wellness"
- CTA on all channels: "Book Your Free Wellness Call" or "Take the Wellness Quiz" → nursefriendwellness.com
drives traffic to
LANDING PAGE
nursefriendwellness.com — Wellness Quiz Funnel
- Hero: "Expert Wellness Care, Delivered to Your Door — Because Your Care Should Be Guided by Expertise, Not Rushed"
- Wellness Quiz: "What's your #1 wellness goal?" (Energy / Fertility / Weight Loss / Immunity / Recovery) + current health concerns + "Have you tried IV therapy before?"
- Social Proof: City Lifestyle "Future of Healthcare" badge, 10+ years clinical experience, Global Association of Fertility Professionals, named client testimonials
- Credentials shown prominently: APRN, FNP-C + Medical Director: Jeremy Drollinger, MD
- Offer: Free 15-Minute Wellness Call on quiz submit + $50 off first IV drip
- CRM Action: Contact created → tagged by quiz answers (interest-iv, interest-fertility, etc.) → service-specific Speed to Lead fires
quiz submitted / form filled
SPEED TO LEAD — IMMEDIATE
First-5-Minutes Response Protocol
- Instant SMS from Tania (Personal Touch): "Hey [Name]! It's Tania, your nurse friend. I just saw your quiz come through — [personalized based on goal]. I'd love to chat about the best plan for you!"
- Instant Email: "Your Personalized Wellness Recommendation" — customized based on quiz answers (fertility path gets IVF injection guide, IV path gets drip comparison chart, weight loss gets GLP-1 FAQ)
- AI Chatbot (24/7): Answers FAQ about services, pricing, mobile vs studio, insurance/HSA, Tania's credentials; captures intent signals and escalates high-intent leads
- 5-Min Follow-Up Call Attempt: CRM task created — "Hey! Just wanted to personally welcome you and answer any questions about your wellness goals"
7-day aggressive nurture begins
7-DAY AGGRESSIVE NURTURE
Day-by-Day Conversion Sequence (Branched by Interest)
11 SMS + 7 Emails
- Day 1 — 3 Texts + Call: Text 1 (9am): Personalized tip based on quiz goal | Text 2 (12pm): Educational video — "What to expect from your first [IV drip / fertility injection / GLP-1 dose]" | Text 3 (5pm): "What's your biggest concern about getting started?" | Call attempt
- Day 2 — 2 Texts: Client testimonial relevant to their interest + "Imagine feeling [energized/supported/confident] within your first session"
- Day 3 — 2 Texts + Email: Education: "Here's what happens during a [service] session with me" + Email: Tania's personal story — why she started Your Nurse Friend
- Day 4 — 1 Text + Email: FAQ buster relevant to interest + Email: "Is [IV therapy / fertility support / weight loss] right for you? Here's how to know"
- Day 5 — 1 Text + Email: Another client win + Email: "Here's exactly what your first visit looks like — step by step"
- Day 6 — 1 Text + Email: "I only work with clients I know I can truly help. Your $99 virtual call is still available" + Email: Full service breakdown, pricing, what's included, HSA/FSA info
- Day 7 — 1 Text + Email: "Your $50 new client credit expires this week — ready to feel amazing?" + Email: Direct booking CTA with testimonial stack + urgency
booking decision
BOOKED?
YES → Pre-Appointment
NO → Left column nurture
YES path continues
PRE-APPOINTMENT SEQUENCE
Confirmation & Prep Flow
5 SMS + 2 Emails
- Instant Confirmation: "You're booked! [Service] with Tania on [date] at [time]. I can't wait to take care of you!"
- Email — What to Expect: Pre-visit prep guide (hydration tips for IV, injection prep for fertility, fasting guidelines for weight loss), what to wear, studio directions or mobile visit prep
- 48hrs Before: SMS — Client story: "Meet [Name] — she was nervous too, and here's what she said after her first visit"
- 24hrs Before: SMS — "See you tomorrow! Quick reminder: [hydrate well / have a light meal / etc.]"
- Morning-of: SMS — "Today's the day! I'm prepping everything for you. See you at [time]!"
- 3hrs Before: SMS — Final confirmation + studio address or "I'm heading to you at [address] — be there soon!"
appointment day
SHOWED?
YES → Treatment
NO → No-Show Recovery
YES — treatment begins
TREATMENT DAY
Tania Delivers the Experience
- Service Delivery: Tania performs [IV drip / fertility injection / weight loss consultation] with her signature warm, clinical approach
- Photo Moment: Wellness selfie opportunity — "Tag us @nursefriendatx!" (with consent)
- BAMFAM: Book A Meeting Before A Meeting — "Your next session?" Schedule follow-up before they leave
- Product Recommendation: Personalized — B12 spray, collagen patch, or Omnilux based on treatment
- For Fertility: Medication organization review + injection technique reinforcement + emotional support check-in
post-treatment automation fires
POST-TREATMENT SEQUENCE
Retention & Upsell Flow
6 SMS + 4 Emails
- Day 0: "Thank you for trusting me with your wellness, [Name]! How are you feeling?" — immediate post-visit text
- Day 1: Check-in text — "How's your energy today? Any questions about what we did?"
- Day 3: Email — Aftercare tips + recommended product + "Did you know?" education about their service
- Day 5: SMS — "Would you mind sharing your experience? Your words help other women find the care they deserve" + Google review link
- Day 7: Email — Cross-sell intro: "Based on your [IV/fertility/weight loss] visit, you might also love [complementary service]"
- Day 10: SMS — Rebooking nudge: "Time to schedule your next session! Your body will thank you"
- Day 14: Email — Membership pitch: "Save $100+/month with our Wellness Membership — $199/mo"
- Day 21: SMS — Package deal offer: "4-IV Bundle: Save 15% when you commit to your wellness"
membership decision
JOINS MEMBERSHIP?
YES → Membership Active
NO → Membership Nurture
YES PATH
MEMBERSHIP ACTIVE
$199/month Wellness Membership
- 1 IV Drip per month (any standard drip)
- 15% off all add-ons and vitamin shots
- 10% off products in shop
- Priority booking + no travel fee
- Monthly wellness check-in with Tania
- $199/mo × 12 = $2,388/year (saves $500+ vs. a la carte)
NO PATH
MEMBERSHIP NURTURE
Conversion Drip
- 5 SMS + 3 Emails over 14 days
- Value stack: "Here's what members save"
- Objection handling: "Is it worth it?"
- Social proof from current members
- Limited-time: "First month $149"
- Loops back
quarterly revenue boost
QUARTERLY FAST CASH CAMPAIGN
VIP Wellness Transformation Package — $1,500
- Package: 4 Custom IV Drips + NAD+ Session + Vitamin Bar Shots + Omnilux Face Device + 30-Min Wellness Strategy Call with Tania
- 7-Day Hype Sequence: 8 SMS + 7 Emails building anticipation
- Scarcity: "Only 5 VIP packages available this quarter" (real limit)
- 3 Bonus Reveals: Day 3: Free B12 spray, Day 5: Extra Glutathione add-on, Day 7: 60-min wellness planning session
- Target: Existing clients + warm leads. Revenue goal: $7,500/quarter (5 packages)
REVENUE TRACKING
Client Lifetime Value Ladder
| Product / Offer | Stage | Revenue |
|---|---|---|
| Free Wellness Quiz + $50 Credit | Top of Funnel | Lead Magnet |
| $99 Virtual Support Call | Low-Commitment Entry | $99 |
| Single IV Drip | First Visit | $190–$300 |
| 4-IV Bundle (15% off) | Commitment | $680–$1,020 |
| Monthly Membership | Recurring | $2,388/yr |
| Fertility Package (14-day) | High-Value Niche | $2,000 |
| VIP Transformation Package | Premium Quarterly | $1,500 |
| GLP-1 Weight Loss (monthly) | Recurring | $350–$450/mo |
| Product Sales | Passive | $25–$299 |
| Referral Revenue (per ref) | Multiplier | LTV × 0.8 |