Traffic Acquisition
TRAFFIC SOURCES
Multi-Channel Patient Acquisition
- Google SEO: Targeting "psychiatrist Riverside CA," "PMHNP Inland Empire," "medication management mental health," "telehealth psychiatry California," "child psychiatry Riverside" — educational blog content establishing Dr. Ahaiwe as the trusted authority in Inland Empire mental health
- Headway & ZocDoc: Insurance-friendly directories capturing actively searching patients — optimized profiles with Dr. Ahaiwe's credentials, specialties, and availability
- Provider Referral Network: PCPs, emergency departments, therapists, school counselors, OB/GYNs — referring patients for psychiatric evaluation, medication management, and MAT
- Social Media (Facebook / Instagram): Mental health awareness content, destigmatization posts, community resource shares. "Quality Care is Accessible for All" — positioning Mending Health Care as the compassionate, barrier-removing option
- Google Business Profile: Optimized listing for Riverside + Inland Empire, review management, HIPAA-compliant patient interactions
- CTA on all channels: "Request a Consultation" → mendinghealthcare.com
drives traffic to
LANDING PAGE
mendinghealthcare.com — New Patient Intake Funnel
- Hero: "Quality Care is Accessible for All — Expert Psychiatric & Mental Health Care, Rooted in Compassion."
- Mental Health Screener: "What brings you here?" (Anxiety / Depression / ADHD / Trauma / Medication Management / Substance Use / Child or Teen / Older Adult) + current impact on daily life + "Have you received psychiatric care before?"
- Social Proof: PMHNP-BC, DNP — board-certified nurse practitioner with doctoral training; culturally responsive, evidence-based care
- Differentiator: "Virtual + in-person flexibility, culturally responsive care, and no barriers to quality psychiatric treatment"
- Offer: New patient consultation + care plan overview on form submit
- CRM Action: Contact created → tagged by screener answers (presenting concern + service type) → service-specific Speed to Lead fires; Headway/ZocDoc bookings auto-sync to GHL
screener submitted / form filled
SPEED TO LEAD — IMMEDIATE
First-5-Minutes Response Protocol
- Instant SMS from Team: "Hi [Name]! This is Dr. Ahaiwe's team at Mending Health Care. We received your inquiry and want to make sure you get the support you deserve. We'll be in touch shortly to get you scheduled!"
- Instant Email: "Your Path to Healing Starts Here" — customized based on screener answers (anxiety/depression gets therapy + med mgmt info, MAT inquiry gets dedicated program overview, child/adolescent gets parent-focused guide)
- AI Chatbot (24/7): Answers FAQ about services, insurance accepted, telehealth setup, Dr. Ahaiwe's credentials, what to expect; escalates high-intent or urgent inquiries to care team
- 5-Min Follow-Up Call Attempt: CRM task created — "Welcome call — understand their needs, answer insurance questions, and schedule evaluation"
7-day nurture begins
7-DAY NURTURE SEQUENCE
Day-by-Day Conversion Sequence (Branched by Presenting Concern)
10 SMS + 7 Emails
- Day 1 — 3 Texts + Call: Text 1 (9am): Affirming message tailored to their concern | Text 2 (12pm): Educational content — "What a comprehensive psychiatric evaluation actually looks like" | Text 3 (5pm): "What questions do you have? We're here" | Call attempt from care coordinator
- Day 2 — 2 Texts: Patient healing story relevant to their concern (de-identified) + "Getting the right diagnosis is the foundation of real recovery"
- Day 3 — 2 Texts + Email: Education: "Why the right medication management changes everything — and how Dr. Ahaiwe approaches it" + Email: Dr. Ahaiwe's story — the PMHNP-BC who built Mending Health Care for the Inland Empire
- Day 4 — 1 Text + Email: FAQ buster relevant to their concern + Email: "What to bring to your first psychiatric evaluation — a simple guide"
- Day 5 — 1 Text + Email: Another patient success story + Email: "Here's exactly what your first appointment looks like, step by step"
- Day 6 — 1 Text + Email: "Dr. Ahaiwe believes every patient deserves transparent, honest care — that's what sets Mending apart" + Email: Full service menu, telehealth details, insurance accepted, self-pay rates
- Day 7 — 1 Text + Email: "Your mental health can't wait — we have telehealth appointments available this week" + Email: Direct booking CTA + patient testimonials + ease of access messaging
booking decision
BOOKED?
YES → Pre-Evaluation
NO → Left column nurture
YES path continues
PRE-EVALUATION SEQUENCE
Confirmation & Preparation Flow
5 SMS + 2 Emails
- Instant Confirmation: "You're scheduled! Psychiatric evaluation with Dr. Ahaiwe on [date] at [time]. We're honored you chose Mending Health Care — we look forward to supporting you!"
- Email — What to Expect: Pre-visit guide (telehealth setup if virtual / office directions if in-person, what to bring, list of current medications, mental health history), insurance reminders
- 48hrs Before: SMS — Affirming message: "Your appointment is in 2 days. It takes strength to prioritize your mental health — we'll be ready for you"
- 24hrs Before: SMS — "See you tomorrow! If telehealth, test your connection at mendinghealthcare.com/portal. Bring a list of any medications you take"
- Morning-of: SMS — "Good morning, [Name]! Your appointment with Dr. Ahaiwe is today at [time]. You've taken a brave step — we're proud of you"
- Insurance Email: Confirmation of insurance accepted, self-pay sliding scale details, what to expect on billing
evaluation day
SHOWED?
YES → Evaluation
NO → No-Show Recovery
YES — evaluation begins
EVALUATION DAY
Dr. Ahaiwe Comprehensive Psychiatric Evaluation
- Psychiatric History: Dr. Ahaiwe conducts thorough bio-psycho-social assessment — presenting symptoms, mental health history, trauma history, family history, substance use, medications, medical history
- DSM-5 Diagnostic Assessment: Evidence-based diagnostic interview, standardized screening tools (PHQ-9, GAD-7, AUDIT, DAST, ACES), functional impairment assessment
- Goal Alignment: Honest, collaborative discussion — Dr. Ahaiwe explains what she's seeing, discusses diagnosis openly, and ensures the patient is heard
- Treatment Plan Design: Individualized plan — therapy, medication management, MAT (if applicable), referrals to community resources, frequency of follow-up
- BAMFAM: Schedule first follow-up before patient leaves session — treatment continuity starts immediately
post-evaluation automation fires
POST-EVALUATION SEQUENCE
Onboarding & Therapeutic Engagement Flow
6 SMS + 4 Emails
- Day 0: "Welcome to Mending Health Care, [Name]! Dr. Ahaiwe is committed to supporting your healing. Your treatment plan is ready in your patient portal" — immediate warm welcome text
- Day 1: Check-in text — "How are you feeling after your evaluation? It's normal to feel a range of emotions — we're here if you have questions"
- Day 3: Email — Your first week in care guide + what to expect from medication (if prescribed) + therapy resources
- Day 5: SMS — "Would you be willing to share your experience? A Google review helps other Inland Empire residents find compassionate psychiatric care" + review link
- Day 7: Email — Cross-sell intro: "Based on your treatment plan, you may also benefit from [therapy / MAT / wellness education]"
- Day 14: SMS — Progress check: "Two weeks in — how are you managing? Let's discuss any medication adjustments at your next session"
- Day 21: Email — Continuity reminder: "Consistent care leads to lasting recovery. Here's how to get the most from your ongoing sessions"
- Day 30: SMS — Milestone check: "30 days of care! Let's do a full progress review at your next appointment"
treatment plan decision
FULL PLAN?
YES → Comprehensive Care
NO → Targeted Service
YES PATH
COMPREHENSIVE CARE
Full Psychiatric Care Plan
- Therapy + Medication Management
- Priority scheduling with Dr. Ahaiwe
- Monthly treatment plan reviews
- MAT coordination (if applicable)
- Quarterly comprehensive reassessment
- Care coordination with other providers
TARGETED PATH
SINGLE-SERVICE
Focused Treatment Track
- Med Management only
- Telehealth check-ins
- Symptom monitoring
- Cross-sell education (add therapy)
- Comprehensive care upgrade offers
- Upgrade path active
quarterly community events
QUARTERLY COMMUNITY EVENT
Mental Health Wellness Workshop + Referral Activation
- Workshop: "Understanding Mental Health — Breaking Barriers in the Inland Empire" — Dr. Ahaiwe presents on anxiety, depression, stigma reduction, when to seek help, and what treatment really looks like
- 7-Day Hype Sequence: 5 SMS + 4 Emails building event anticipation + inviting existing patients to bring family and friends
- Referral Activation: Patients who bring a guest get $50 credit toward their next session co-pay
- Lead Generation: All attendees offered free 15-min phone consultation — warm leads from community authority positioning
- Service Cities: Rotating events across Riverside, San Bernardino, Ontario, Rancho Cucamonga, Fontana, Corona + partner community health centers
- Target: 20+ attendees per event. Revenue goal: $8,000/quarter from event-sourced patients
REVENUE TRACKING
Patient Lifetime Value Ladder
| Service / Offer | Stage | Revenue |
|---|---|---|
| Free Phone Consultation | Top of Funnel | Lead Magnet |
| Psychiatric Evaluation (Initial) | Lead Conversion | $250–$450 |
| Medication Management Follow-Up | Core Service | $150–$250/session |
| Psychotherapy / Counseling | Core Service | $150–$200/session |
| MAT Program (Monthly) | Specialty | $300–$600/mo |
| Child / Adolescent Psychiatry | Specialty | $200–$400/session |
| Geriatric Mental Health | Specialty | $200–$350/session |
| Wellness Education Package | Premium Add-On | $150–$300/mo |
| Referral Revenue (per ref) | Multiplier | LTV x 0.75 |