TRAFFIC SOURCES
Acquisition Channels
- Instagram Ads: Before/after reels, treatment process videos, client testimonials
- Facebook Ads: Botox/filler offers, PRP education, "New client" specials
- Google Ads: "Botox Miami", "lip fillers near me", "PRP under eye Miami"
- Instagram Organic: @mdw.miami content, reels, stories, client features
- Referrals: "Refer a friend, both get $50 off your next treatment"
- Google Reviews: 5-star reputation driving organic discovery
Clicks / Submissions
LANDING PAGE
New Client Special: Complimentary Consultation + 20% Off First Treatment
- Headline: "Experience Natural-Looking Results That Celebrate Your Confidence"
- Offer: Free consultation + 20% off first Botox, filler, or PRP treatment
- Social Proof: 5-star reviews, before/after gallery, Cristine's credentials (BSN, RN)
- Form: Name, phone, email, "What treatment are you interested in?"
- Urgency: "Limited August appointments - Book your consultation now"
Lead Captured
SPEED TO LEAD
Instant Response (Cristine)
3 SMS + 1 Email + 1 Call
- Instant SMS: "Hey [Name]! It's Cristine from MDW Aesthetics. So excited you're interested in looking and feeling your absolute best! What treatment caught your eye?"
- Instant Email: Welcome email with treatment menu, Cristine's bio, what to expect at your consult
- +5 min: Follow-up SMS - "I'd love to create a personalized plan for you. We have a few openings this week - want me to save you a spot?"
- +5 min: Call attempt (double-dial if no answer)
- Missed Call Text-Back: "Sorry I missed you! Text back when you're free and I'll get you on the calendar"
Nurture Begins
AGGRESSIVE NURTURE
7-Day Beauty Booking Sequence
11 SMS + 7 Emails
- Day 1: 3 texts (transformation story, social proof, booking push) + double-dial + welcome email
- Day 2: AM text (skincare tip for Miami sun) + PM text (before/after) + email (Botox vs Fillers guide)
- Day 3: AM text (PRP education) + PM text (booking nudge) + email (client spotlight story)
- Day 4: Text (limited availability) + email (FAQ: Does Botox hurt? How long do fillers last?)
- Day 5: Text (natural results philosophy) + email (treatment comparison guide)
- Day 6: Text (bonus: free lip balm if you book today) + email (Miami skin protection tips)
- Day 7: Text (final push - "your 20% off expires") + email (last chance + transformation gallery)
BOOKED?
YES -> Pre-Appointment
NO -> 90-Day Nurture
Consultation Set
SHOW RATE SEQUENCE
Pre-Consultation Confirmation
5 SMS + 2 Emails
- Instant: Booking confirmation + calendar invite + "Here's how to prep"
- -48 hrs: Email - skeptic story: "Jessica was nervous about Botox too... now she's a regular"
- -24 hrs: SMS reminder + "Avoid blood thinners and alcohol 24hrs before"
- -24 hrs: Email - directions to 60 SW 13th St, Suite 1001 + parking info + what to wear
- Morning of: "Can't wait to see you today at [time]! We're going to create something beautiful"
- -3 hrs: Final confirmation + "Reply YES to confirm"
- Push incentive: "Show up today and get a complimentary hydrating mask add-on!"
SHOWED?
YES -> Consultation
NO -> No-Show Recovery
Client Arrives
CONSULTATION + TREATMENT
In-Person Experience
- Welcome: Warm greeting, intake form, skin assessment with Cristine
- Consultation: Personalized treatment plan, pricing discussion, before photos
- Treatment: Botox/fillers/PRP/microneedling/facial based on plan
- During treatment: Educate on complementary services, maintenance schedule
- Checkout: After photos, rebook next session, membership pitch, referral card, Google review QR
Treatment Complete
POST-TREATMENT
Follow-Up & Retention Sequence
8 SMS + 5 Emails
- Day 0: "You look absolutely stunning! How are you feeling? Any questions about aftercare?"
- Day 1: Check-in - "Day 1 post-treatment! Remember: no touching the treated area. You're going to love how this settles"
- Day 3: Email - detailed aftercare guide + "What to expect days 3-7"
- Day 5: SMS - "How's everything looking? Send me a selfie! I'd love to see your glow"
- Day 7: SMS + Email - Google review request: "Would you mind sharing your experience?"
- Day 10: SMS - cross-sell: "Now that your [treatment] has settled, have you considered [complementary service]?"
- Day 14: Email - membership pitch with personalized savings breakdown
- Day 21: SMS - rebook reminder based on treatment type (Botox: 3-4 months, Fillers: 6-12 months)
- Day 28: Email - seasonal treatment recommendation + rebook CTA
MEMBER?
YES -> Member Nurture
NO -> Conversion Seq
Membership Active
MEMBERSHIP
Ongoing Member Nurture
Monthly: 2 SMS + 1 Email
- Billing Day: "Your monthly beauty credit is ready! Let's book your next treatment"
- Mid-month: Member-exclusive content (new treatments preview, VIP early access)
- Monthly email: Treatment history, savings tracker, personalized recommendations
- Quarterly: Member appreciation (complimentary facial or add-on)
- Annual: Renewal incentive + loyalty tier upgrade
Revenue Expansion
QUARTERLY CAMPAIGN
Fast Cash: VIP Beauty Package
8 SMS + 5 Emails over 7 Days
- Package: "Ultimate Glow-Up" - Botox + Filler + 3 Facials + PRP Under Eye
- Price: $2,497 (normally $4,000+) - 5 spots only
- Day 1: Announcement text + email with full package details + before/after showcase
- Day 2: Client testimonial + "4 spots left"
- Day 3: Email - deep-dive on PRP under eye science + results timeline
- Day 4: SMS - "2 spots claimed in the first 48 hours"
- Day 5: Email - payment plan option ($625/mo x 4)
- Day 6: SMS - "Final 2 spots" + bonus: complimentary lip treatment
- Day 7: SMS blitz - "Closing tonight at midnight - this won't come back"
PAST CLIENT PATHS
Ongoing Revenue Maximization
- Reactivation: Dormant 90+ days -> 40% comeback campaign
- Cross-Sell: Botox -> Fillers -> PRP -> Microneedling -> Facials
- Referral Program: "Refer a friend" -> both get $50 off
- Seasonal Campaigns: Summer glow prep, holiday party ready, new year refresh
- Treatment Maintenance: Botox every 3-4 months, fillers every 6-12 months reminders
- Hair Restoration: PRP Hair as premium upsell from facial clients