TRAFFIC SOURCES
Acquisition Channels
- Facebook Ads: Hydration/wellness offers, mobile IV for events, athlete recovery
- Instagram Ads: Before/after energy testimonials, lifestyle content, reels
- Google Ads: "IV therapy Cincinnati", "NAD+ near me", "mobile IV drip"
- Organic/SEO: Blog content on hydration, wellness, recovery
- Referrals: "Bring a friend, both get a free add-on" program
- Event/Mobile: Wedding parties, corporate wellness, sports events
Clicks / Submissions
LANDING PAGE
Free Red Light Session + First IV Drip Offer
- Headline: "Revive Your Energy - Free Red Light Session with Your First IV Drip"
- Offer: Complimentary red light / compression / PEMF with first visit
- Social Proof: Google reviews, transformation stories, athlete testimonials
- Form: Name, phone, email, "What's your wellness goal?"
- Urgency: "Limited spots this week - Book your drip now"
Lead Captured
SPEED TO LEAD
Instant Response (IV Wellness Team)
3 SMS + 1 Email + 1 Call
- Instant SMS: "Hey [Name]! This is the IV Wellness team. So excited you're ready to feel amazing! When works best for your first drip? We have openings this week"
- Instant Email: Welcome email with menu of IV drips, pricing, what to expect
- +5 min: Follow-up SMS - "Did you have a specific drip in mind? I can help you pick the perfect one for your goals"
- +5 min: Call attempt (double-dial if no answer)
- Missed Call Text-Back: "Sorry we missed you! Text us back when you're free and we'll get you scheduled"
Nurture Begins
AGGRESSIVE NURTURE
7-Day Drip Booking Sequence
11 SMS + 7 Emails
- Day 1: 3 texts (value, social proof, booking push) + double-dial + welcome email
- Day 2: AM text (hydration tip) + PM text (testimonial) + email (IV menu breakdown)
- Day 3: AM text (NAD+ education) + PM text (booking nudge) + email (athlete recovery story)
- Day 4: Text (limited availability this week) + email (FAQ: does IV therapy hurt?)
- Day 5: Text (mobile IV option pitch) + email (group booking for events)
- Day 6: Text (bonus add-on if you book today) + email (wellness quiz)
- Day 7: Text (final push - "your free session expires") + email (last chance + testimonials)
BOOKED?
YES -> Pre-Appointment
NO -> 90-Day Nurture
Appointment Set
SHOW RATE SEQUENCE
Pre-Appointment Confirmation
5 SMS + 2 Emails
- Instant: Booking confirmation + calendar invite + "Here's what to expect"
- -48 hrs: Email - client story: "Sarah was nervous about needles too..." + hydration tips
- -24 hrs: SMS reminder + "Drink plenty of water before your drip!"
- -24 hrs: Email - directions, parking, what to wear, arrival checklist
- Morning of: "See you today at [time]! We're excited to get you feeling amazing"
- -3 hrs: Final confirmation + "Reply YES to confirm"
- Push incentive: "Show up today and get a complimentary vitamin B12 shot!"
SHOWED?
YES -> Treatment
NO -> No-Show Recovery
Client Arrives
SERVICE DELIVERY
IV Drip Treatment
- Check-in: Wellness intake form, hydration assessment, goal discussion
- Treatment: IV drip (30-60 min) + complimentary add-on (red light/compression/PEMF)
- During drip: Educate on NAD+, membership benefits, other services
- Checkout: Rebook prompt, membership pitch, referral card, Google review QR
Treatment Complete
POST-TREATMENT
Follow-Up & Retention Sequence
8 SMS + 5 Emails
- Day 0: "Thank you! How are you feeling after your drip? Any questions?"
- Day 1: Check-in SMS - "Most clients feel the full effects by now! How's your energy?"
- Day 3: Email - aftercare tips + hydration maintenance guide
- Day 5: SMS - "Would you mind sharing a quick selfie of your glow? We'd love to feature you!"
- Day 7: SMS + Email - Google review request with direct link
- Day 10: SMS - cross-sell: "Have you tried our NAD+ therapy? It's a game-changer"
- Day 14: Email - membership pitch with savings breakdown
- Day 21: SMS - "Time for your next drip! Your body resets every 2-3 weeks"
- Day 28: Email - rebook reminder + seasonal drip recommendation
MEMBER?
YES -> Member Nurture
NO -> Conversion Seq
Membership Active
MEMBERSHIP
Ongoing Member Nurture
Monthly: 2 SMS + 1 Email
- Billing Day: "Your monthly drip is ready to schedule! Book your session"
- Mid-month: Member-exclusive content (wellness tips, new services preview)
- Monthly email: Usage summary, savings tracker, loyalty points update
- Quarterly: Member appreciation event invite + VIP upgrade pitch
- Annual: Renewal incentive + loyalty bonus
Revenue Expansion
QUARTERLY CAMPAIGN
Fast Cash: VIP Wellness Package
8 SMS + 5 Emails over 7 Days
- Package: "Ultimate Wellness Reset" - 4 IV drips + 4 NAD+ + 4 red light sessions
- Price: $1,997 (normally $3,200+) - 5 spots only
- Day 1: Announcement text + email with full package details
- Day 2: Testimonial from VIP client + "3 spots left"
- Day 3: Email deep-dive on NAD+ benefits
- Day 4: SMS - "2 spots claimed already"
- Day 5: Email - payment plan option ($499/mo x 4)
- Day 6: SMS - "Final 2 spots" + bonus: free compression sessions
- Day 7: SMS blitz - "Closing tonight at midnight"
PAST CLIENT PATHS
Ongoing Revenue Maximization
- Reactivation: Dormant 90+ days -> 40% comeback campaign
- Cross-Sell: IV -> NAD+ -> Red Light -> IM Shots -> Mobile
- Referral Program: "Bring a friend" -> both get free add-on
- Seasonal Campaigns: Flu season immunity, summer hydration, holiday detox
- Corporate/Group: Office wellness days, team events, wedding parties
- Mobile Push: "Too busy to visit? We come to you!"